I’m part of this referral group that meets every Friday. The whole idea is that you are supposed to refer people to their business and they are supposed to refer people to yours. It’s a great concept and the whole point is to generate revenue that is measurable. They have a really great system in place and it has been very beneficial to my business, but it struck me this week that the money it was making me wasn’t really the best thing about the whole thing. It was the people. The relationships that I have been making in this group have been far more valuable then anything tangible. Several of the guys in the group do weekly Bible studies, have prayer meetings together, and just genuinely care for each other. Many of the older individuals in the group, I find myself wanting to learn from. And not just about business, but about life. Things like how to find balance in my career and family, how to treat my employees and the meaning of trusting God through uncertain times. Many of these things you can’t put a dollar sign on and you sure can’t measure your return but there is a value there as real as the oxygen we breathe. Life is so much more than just cranking out another dollar so we can claim we’re successful. Life is about enjoying every moment that God has given us and loving those around us. Revenue comes and goes, but relationships are eternal. If you are going to invest, invest in the long term. Whether it’s your family, friends, or co-workers, people are your most valued asset. Invest in their lives and your life will truly be blessed.