Can’t you just feel it in the air?  The holiday season is almost upon us – Thanksgiving, Christmahanakwanzika, and New Years.  Oh and don’t forget to throw Black Friday into the mix! As a consumer you may be thinking about decorations, gifts and the time you are going to spend with family.  As a business owner or marketing professional you should be thinking about how you are going to market your business effectively in the holiday season.

The holiday season is a whole different ballgame.  Your clients’ and customers’ mindset has changed.  They are thinking about giving instead of receiving and they are ready to spend more money than usual.  This change of consumer mindset calls for a change in your marketing plan.  Over the next few weeks we’ll be sharing tips to better utilize your social media before, during, and after the holidays.

In this blog I’ll share what you should do before the holiday’s begin to prepare.

Plan Plan PLAN!

The most important part of holiday marketing is to plan and schedule.  We all know that having a strategy is paramount for success, but it also will save you a lot of time.  Remember that you are a human not just a business.  Yes, you want your business to thrive, but don’t forget about the holiday season for yourself! You should be spending this season with those who are dear to you.  Having a plan and a schedule will free you up to be present with your loved ones.

Think Outside the Box

During the holidays, the market is incredibly noisy.  It is important to keep an open mind and think of unique and interesting ways to use your social media.  Contests are a great way to stand out in the social media crowd.  Don’t be afraid to use social media platforms other than Facebook.  Last year Topshop, a clothing retailer, used a really fun pinterest contest coupled with their #DearTopshop to drive traffic to their social media pages as well as create loyal followers and customers.

Add Some Flair to Your BrandChristmas_Wikipedia_Logo

Think Google.  You’ve seen that Google Doodle change with even minor holidays.  While you don’t need to change your whole logo you should add some holiday flair to it.  This is especially important in social media.  Use this opportunity to change up your profile picture and cover photo.  You could change up the colors of your logo to represent a specific holiday, you could add some jack-o-lanterns to your logo, your cover photo could become that nice picture of your staff at the ugly sweater party.  Whatever you decide upon, make it unique and consistent with your brand. Before the holidays begin, take the time to have your graphic designer create holiday versions of your logo, cover photos, profile pictures and a few post graphics to have on hand.

Please share any of your own tips or ask questions in the comments!