Fact 1.  There are 750,000,000 people on Facebook (Source: TechCrunch)

If Facebook were a country it would be the THIRD largest in the world!  With a population of 750,000,000 users, it’s over twice the size of the United States. It also has a new user rate of 75%, so it’s only getting bigger.  Facebook is great for individuals who want to connect with old friends, classmates, and  new people, but is growing rapidly in its use of people checking out businesses and organizations.  Business are moving to Facebook in the droves and it shows no sign of slowing down.  There is no doubt about it, social media is here to stay.

So with everyone and their mom on social media, my question is “ARE YOU?”

 

Fact 2. Youtube is the second largest search engine in the world. (Source: topwebdevelopers)

Video promotion is the new yellow pages.  Newspaper sales are on the decline and the traditional marketing of ones self in the yellow pages is not near as affective as it use to be. Videos are a great way for people to not just read about your business but sense the passion and purpose behind what you do. With a video you can say a lot in a short amount of time and connect with people on the social media platforms they are on daily.  As technology changes so must our strategies for marketing.  Youtube has proven to be an internet phenomenon, and its three billion views a day is something we can not ignore.

Are you showing up in the search?

 

Fact 3.  1,000,000 people view customer service related tweets every week, with 80% of them being critical or negative in nature (Source: TOA Technologies)

Whether your business has its own social media page or not, people will talk.  There is not a day that goes by that people aren’t talking about their experiences with both local and internet businesses.  With a profile and active web presence, you have a way of building a positive reputation.  Their is an array of tools available to help you monitor and manage your reputation online.  Building a positive brand is key in the success of any business.

What are people saying about your business?

 

Fact 4.  75% of business use social media with 61% saying that it helped them get new customers. (Source: iexposure.com)    

Social media is proven to be effective for generating new customers and leads.  With newspapers and yellow pages on the decline, social media is on the rise.  Everyone knows that advertising dollars needs to go where the people are.  The whole reason for marketing is to help people discover how your business can help them.  Social media is where the customers are and it’s where the future of business is heading.

Will you lead the pack or follow the crowd?