Probably not. A brick by itself really does nothing. It’s just this block of rock and clay that is virtually useless by itself. But when a skilled mason takes it and strategically places it next to another and then another and another it suddenly becomes part of something so much more. What once seemed useless now has built a beautiful structure that will outlive its maker.

In a lot of ways, this is similar to the way companies handle their marketing and advertising. Smart companies aren’t throwing their money at a little of this or that and looking for the deal of the week. Like a skilled mason, they’re strategically placing every marketing piece exactly where it needs to go. Their website, social media…every design, photo, video or any other forms of communication all work together. Each piece is supporting the other and building a brand that stands the test of time.

This is what sets apart the top performers. This is what defines the leaders and the industry giants: they don’t throw bricks, they build castles.

So the question is… “are you throwing bricks or building castles?”