Your businesses social media accounts are a great way to market your business. If you don’t use social media, check out our blog, 5 Reasons Your Business Can’t Afford To Avoid Social Media.

While creating content, it can be tempting to try to sell your products or services to your audience in every post. As an entrepreneur, you feel that if you aren’t telling them about your goods and services they won’t know to buy from you. You think, “I MUST PERSUADE THEM!!” However, that’s not necessarily true. If I know one thing, it’s that humans buy from humans. One of the main advantages of using social media is that your audience can see that you’re human. They see your character, your humor, your personality. The more your audience gets to know you, the more they trust you. The more they trust you, the more they want to buy from you, especially when it comes to local businesses.

So now that I’ve sold you on showing personality in your social media, let’s go a step further. In your content, you should feel freedom to schedule a range of posts from advertisements, to “good morning” posts, to posts about things you care about (health, wellness, faith, sports, etc.). Doing these things show your personality. My suggestion is to post 3-4 times a week, allow one of those posts to be about your business, one of them to be interactive with your audience, one of them to show your personality, and the final one can variance of anything I listed previously. Spice it up, one week be inspirational and the next week be informative.

Now don’t get crazy, although we say it’s a social media DON’T to post strictly about your goods and services 24/7, it’s also a terrible idea to strictly post fun content. We need to meet somewhere in the middle. Kind of like a mullet, business in the front end of your content, party in the back of your content. Or even an oreo, sandwich your business content with some fun fluff.

However you want to think about, just do it. I promise it’ll save you from being too informative or too spunky in the long run.