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Which is Better: Digital Advertising on Facebook or Advertising on Google?

Socially Present | Digital Adveritising

When it comes to digital advertising, businesses have a choice between advertising on Facebook or Google. Both platforms offer effective advertising options, but which one is the best for your business will depend on your specific goals, target audience, and budget.  Here are a few key differences between the two platforms to consider:


Facebook has a larger user base than Google, with over 2.7 billion monthly active users. Google has a much smaller audience in comparison with its Search and YouTube ads but still has a large one. This means that Facebook can provide a wider reach, but Google search and YouTube ads can target specific audiences who are actively searching for products and services like yours.

Ad formats

Facebook offers a variety of ad formats such as image, video, carousel, and slideshow ads. Google offers fewer formats, mostly text-based search ads, and video ads on YouTube.

Targeting Options

Both platforms offer detailed targeting options, such as demographic, geographic, and interest-based targeting. However, Facebook’s targeting options are more robust and allow advertisers to target users based on behaviors, interests, and interactions on the platform. Google’s targeting options are mainly based on keywords and demographics, which is useful when users are actively searching.


Facebook advertising tends to be more cost-effective than Google advertising, especially for small businesses. Google advertising can be more expensive because it typically involves higher bids on keywords and more competition.

Analytics and Optimization

Both platforms provide detailed analytics to help you understand how your ads are performing and make adjustments to optimize them. Google Analytics and Ads are more sophisticated and provide a deeper data analysis of your campaigns and user behavior.


Facebook advertising is ideal for businesses looking to boost brand awareness, establish relationships and engage with their target audience. On the other hand, Google advertising is perfect for businesses looking to generate leads, drive sales, and target audiences that are actively searching for their products or services. By utilizing both platforms, businesses can gain a more comprehensive marketing approach, and reach a wider audience.