THE STORY
Baptist Health has been a key player in the healthcare system of Paducah for many years. When the need arose for a $10 million capital campaign to meet the growing needs of our region, we were honored to help the Baptist Health Foundation tell their story and raise the funds they needed.
Graphic Design
Film | Photography
Challenge 1
Inspiring a Community to Give
As a community grows, as does the need for healthcare in its region. Baptist Health Foundation’s comprehensive capital campaign sought to raise $10 million to specifically raise funds for four areas: Mother Baby Care, Cancer Care, Heart Care and Advancing the Mission. Socially Present was tasked with helping design and build the communication plan for their team.
THE MESSAGE
Our approach was first telling the story of how Baptist Health has built by listening and responding to the needs of our community. It’s rich history of expanding as the need of areas did made for a powerfully, authentic preface. Once this foundation was laid we began focusing on the individual lives and that would be changed through these new and improved facilities and programs. The narratives of were full of emotion and captured the heart of this project.
THE MEDIUM
The campaign was driven by Lora Croley and Roy Lowdenback who utilized print design and film to help tell these stories with consistency and clarity. We produced a film to capture the full scope of the stories and then other segments of the individual stories were pulled from that film for pushing through social media and other channels of communication. A folder was also designed to mirror the stories of the film and leave donors with something tangible.
GRAPHIC DESIGN
CANCER CARE
Baptist Health Paducah will soon have the area’s only Regional Cancer Care Center. It has been designed to bring all cancer services together with the convenience and comfort of patients and their families in mind.
MOTHER & BABY CARE
Their newly expanded Neonatal Intensive Care Unit allows more families to receive services close to home and they plan to keep the Labor and Delivery Room and Postapartum suites rennovated for the 1,400 new babies each year.
HEART CARE
Baptist Health Paducah has put their hearts into caring for yours since bringing open-heart surgery to the region in 1985. This campaign will ensure their first-class cardiac services represent the latest technology and treatment options available.
OUTREACH
Their mission of improving health and vision of transforming health is driven by their work outside the walls of the campus and begins with youth, including school fitness programs and school clinics.
FILM
Fight Song – You Are Never Alone
Part of the capital campaign featured a Baptist Health Physician who shared his brother’s battle with cancer. What followed was this empowering film that was created to express Baptist Health’s support of those in the region who are facing cancer.
the RESULTS
$12.1 Million Raised in Capital Campaign
Nine months after Baptist Health Foundation’s first-ever comprehensive capital campaign was announced, the foundation announced it surpassed its $10 million goal. A total of $12.1 million was raised in support of the “Celebrating Miracles, Transforming Lives” campaign.
In all, 165 people from nine counties contributed with a median gift size of $10,000. Donations included five, seven-figure gifts and thirteen, six-figure gifts.
