by amy | Sep 2, 2021 | Marketing Insight
The Buyer Persona: What it is and why it matters In a past article we spoke about the importance of keyword research. Identifying your target customer is just as important. If you have no idea who your ideal, target customer is, you are going to have a difficult—if...
by amy | Aug 2, 2021 | Marketing Insight
What is Keyword Research and Why Is it Important? If you are just starting out with your website and brand, you may wonder why you need keyword research. After all, you know your target audience and may feel like the necessary keywords are a virtual no-brainer....
by amy | Jul 1, 2021 | Marketing Insight, Digital Campaign
4 Questions to Ask Before Starting a Paid Search Campaign A paid search campaign, when done properly, can be profitable for your business and your brand. That being said, you must have a comprehensive understanding of the process involved in such a campaign if you...
by amy | Jun 1, 2021 | Marketing Insight, Web, Digital Campaign
What’s the Difference Between SEO and SEM? Nothing complicates complicated terminology more than the acronym. There are two tossed around a lot in the digital marketing space: SEO and SEM. While the tactics used in search engine marketing (SEM) and search engine...
by amy | May 3, 2021 | Marketing Insight, Film, Brand
Using Film to Tell Your Story Connecting with the Emotional Triggers for Your Specific Audience One of the most overlooked components when creating a brand strategy is the company story. The brand story has the power to forge invaluable relationships with your target...
