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How to Create a Marketing Budget for 2022

How to Create a Marketing Budget for 2022

How to Create a Marketing Budget for 2022 Over the last several years there has been a significant shift in how marketing budgets are used. While this budget was once used primarily for print ads, magazine ads, radio and television ads, and catchy jingles, you’ll now...
The Importance of High-Quality Website Content

The Importance of High-Quality Website Content

The Importance of High-Quality Website Content There are so many facets to marketing your business and your brand—keyword research, buyer persona, determining whether you will have paid ad campaigns, and ensuring your SEO is firmly in place—but without high-quality...
The Buyer Persona – What It Is and Why It Matters

The Buyer Persona – What It Is and Why It Matters

The Buyer Persona: What it is and why it matters In a past article we spoke about the importance of keyword research. Identifying your target customer is just as important. If you have no idea who your ideal, target customer is, you are going to have a difficult—if...
What is Keyword Research and Why Is It Important?

What is Keyword Research and Why Is It Important?

What is Keyword Research and Why Is it Important? If you are just starting out with your website and brand, you may wonder why you need keyword research. After all, you know your target audience and may feel like the necessary keywords are a virtual no-brainer....