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Using Film to Tell Your Story

Using Film to Tell Your Story

Using Film to Tell Your Story Connecting with the Emotional Triggers for Your Specific Audience One of the most overlooked components when creating a brand strategy is the company story. The brand story has the power to forge invaluable relationships with your target...
Great Branding vs. So-So Branding

Great Branding vs. So-So Branding

Great Branding vs. So-So Branding what separates the best from the rest Branding is all about expressing who you are as a business. It is a strategy that defines you and makes it easier for your target customers to recognize and experience your brand. In the din of...
What’s the Difference Between a $2,000 Logo and a $20 Logo?

What’s the Difference Between a $2,000 Logo and a $20 Logo?

What’s the Difference Between a $2,000 Logo and a $20 Logo? Amy Clevidence, Director of Communications July 2, 2018 At its core, a logo appears to be a simple thing: it’s a mark, a graphic, or a design that is consistently used to promote public recognition for a...