by amy | Sep 2, 2021 | Marketing Insight
The Buyer Persona: What it is and why it matters In a past article we spoke about the importance of keyword research. Identifying your target customer is just as important. If you have no idea who your ideal, target customer is, you are going to have a difficult—if...
by amy | Jul 31, 2023 | Marketing Insight
Creating Irresistible Content: Strategies for Captivating Your Audience In today’s fast-paced digital landscape, capturing the attention of your audience is more challenging than ever before. With a constant influx of content, businesses need to step up their...
by amy | May 29, 2023 | Marketing Insight
The Myth of “If You Build It, They Will Come” in Marketing: Why Strategy Matters In the realm of marketing, there’s a prevailing notion that simply creating a product or launching a website will automatically attract customers and lead to business...
by amy | Nov 30, 2022 | Marketing Insight, Brand, Design, Web, Digital Campaign
It’s Time for an annual marketing review With 2022 rapidly drawing to a close, it’s the perfect time to conduct an annual marketing review. Need a little help getting started? We’ve pulled together a list of areas to review to help you ensure your marketing plan...
by amy | Aug 1, 2022 | Marketing Insight, Web
Should I Get a Custom Website or Use a Website Template? Whether you are launching a new website or need an upgrade on your current website, you have two main options. You can choose a pre-designed template from companies like Wix or Squarespace or start from scratch...
