by amy | Aug 1, 2022 | Marketing Insight, Web
Should I Get a Custom Website or Use a Website Template? Whether you are launching a new website or need an upgrade on your current website, you have two main options. You can choose a pre-designed template from companies like Wix or Squarespace or start from scratch...
by amy | Oct 1, 2021 | Marketing Insight, Web
The Importance of High-Quality Website Content There are so many facets to marketing your business and your brand—keyword research, buyer persona, determining whether you will have paid ad campaigns, and ensuring your SEO is firmly in place—but without high-quality...
by amy | Jun 1, 2021 | Marketing Insight, Web, Digital Campaign
What’s the Difference Between SEO and SEM? Nothing complicates complicated terminology more than the acronym. There are two tossed around a lot in the digital marketing space: SEO and SEM. While the tactics used in search engine marketing (SEM) and search engine...
by amy | Apr 2, 2021 | Marketing Insight, Web, Digital Campaign
Pivot Your Service Offering in Tough Economic Times with Effective Marketing Tactics The global coronavirus pandemic is one of the biggest crises of modern times. One year after business across the country came to a halt, many companies across industries are...
by amy | Feb 2, 2021 | Marketing Insight, Web, Digital Campaign
The 4 Channels of Content Marketingwebsite, Blog, Email, Social Media: How They work together Content marketing is an essential component of a digital marketing strategy. Internet users can easily distinguish between reliable and untrustworthy businesses based on the...
by amy | Jan 5, 2021 | Marketing Insight, Film, Brand, Design, Web, Digital Campaign
The Coming Economic Recovery: Preparing Your Marketing Strategy So Your Company Is Ready to Take Action Right now, it looks like a battlefield out there. The marketplace is littered with the remains of once-successful businesses unable to weather the current COVID...
