What is a Brand and How Do I Build One?

What is a Brand and How Do I Build One?

BRAND What is a Brand and How Do I Build One? Amy Clevidence, Director of Communications June 4, 2018 This month’s feature is dedicated to a subject that is often talked about in business but rarely thoroughly understood: your company’s brand. Let’s start with an...
Branding: Do Your Customers Feel Burnt?

Branding: Do Your Customers Feel Burnt?

BRAND Branding: Do Your Customers Feel Burnt? Jonas Neihoff, President July 30, 2013 Branding Your Business Often when people think of branding, they think of a cool logo or some killer graphic design work for their business or company.  You hear people say things...