(270) 908-4041

Branding: Do Your Customers Feel Burnt?

Jonas Neihoff, President

July 30, 2013

Branding Your Business

Often when people think of branding, they think of a cool logo or some killer graphic design work for their business or company.  You hear people say things like, “We really need to rebrand.”  And they are usually referring to getting a “new” look.  Graphics and imagery are definitely important and are part of branding your business, but branding is much more than a cool logo. A good brand is what feelings, ideas, and thoughts are provoked when people see that logo.

A company can have the most cutting edge look in the industry but if customers are continually having bad experiences with their business, then in a few years that cool logo may be all that’s left. Your brand is only as good as your customers say it is.  It’s what people think of when they hear your name.

What feelings come to mind when people think of your business?

Bad customer service, ripoffs, poor follow through, only in it for the money

or

Great customer service, huge value, best in the business, easy to work with

A good brand is built on relationship.  Your brand is built from the first ad they see on TV or hear on the Radio to the final invoice you send them on a project.  It is built by the receptionist that answers the first phone call to the help desk that deals with a problem.  Its built by the smile on the face of the person working the drive through and the pride a carpenter takes in keeping a neat worksite.  It’s showing respect for your employees, customers, and competitors.  It’s helping out those in need and being generous with your time and resources. A great brand is built by treating people the way that you would want to be treated.

If you do these things then your logo will truly stand for something. Your brand will no longer be an image that looks cool but an icon that speaks louder than words.

A great relationship with your market equals a great brand.

The Importance of High-Quality Website Content

The Importance of High-Quality Website Content

4 Questions to Ask Before Starting a Paid Search Campaign

4 Questions to Ask Before Starting a Paid Search Campaign

What’s the Difference Between SEO and SEM?

What’s the Difference Between SEO and SEM?

Using Film to Tell Your Story

Using Film to Tell Your Story

Pivoting Your Service Offering in Tough Economic Times With Effective Marketing Tactics

Pivoting Your Service Offering in Tough Economic Times With Effective Marketing Tactics

Great Branding vs. So-So Branding

Great Branding vs. So-So Branding

The 4 Channels of Content Marketing

The 4 Channels of Content Marketing

The Coming Economic Recovery: Preparing Your Marketing Strategy

The Coming Economic Recovery: Preparing Your Marketing Strategy

Marketing on a Budget

Marketing on a Budget

Marketing in a Post COVID World

Marketing in a Post COVID World

Now Is Not the Time To Quit – Keep Your Business Moving Forward!

Now Is Not the Time To Quit – Keep Your Business Moving Forward!

Socially Present Announces New President and Vice President

Socially Present Announces New President and Vice President

Why You Should Be Blogging

Why You Should Be Blogging

Why Fresh Content is Critical for Your Website

Why Fresh Content is Critical for Your Website

5 Tips for Email Marketing Success

5 Tips for Email Marketing Success

Socially Present Announces New Partners

Socially Present Announces New Partners

Bacon Farmer Workman Engineering & Testing, Inc.

Bacon Farmer Workman Engineering & Testing, Inc.

What’s the Difference Between a $2,000 Logo and a $20 Logo?

What’s the Difference Between a $2,000 Logo and a $20 Logo?

Why Case Studies Should Be Part of Your Marketing Playbook

Why Case Studies Should Be Part of Your Marketing Playbook

What is a Brand and How Do I Build One?

What is a Brand and How Do I Build One?

What to Expect When Hiring a Marketing Agency

What to Expect When Hiring a Marketing Agency

What is SEO and Do I Really Need It?

What is SEO and Do I Really Need It?

Do I Still Need a Website in Today’s Social Media Age?

Do I Still Need a Website in Today’s Social Media Age?

Beltline

Beltline

Baptist Health

Baptist Health

Get Creative But Don’t Get Crazy

Get Creative But Don’t Get Crazy

Socially Present and The Coke Plant – Moving 2017

Socially Present and The Coke Plant – Moving 2017

6 Reasons Why Internships Are Important

6 Reasons Why Internships Are Important

Why I Quit Marketing

Why I Quit Marketing

7 Reasons Your Business Should Use Instagram

7 Reasons Your Business Should Use Instagram

7 Reasons Your Business Should Be on LinkedIn

7 Reasons Your Business Should Be on LinkedIn

How Do I Reach Consumers Using Social Media During The Holidays?

How Do I Reach Consumers Using Social Media During The Holidays?

Branding: Do Your Customers Feel Burnt?

Branding: Do Your Customers Feel Burnt?

The WHOS, WHATS, and HOWS of Instagram and Your Business

The WHOS, WHATS, and HOWS of Instagram and Your Business

Marketing, Persevering Through Failure

Marketing, Persevering Through Failure

Marketing Paducah kY, St. Louis, Nashville, Louisville & beyond.

About         Services

SociallyPresent_White

About      Services     Stories     Contact