The world is changing every day; fashion trends change, language changes, fads change. Just as you won’t see poodle skirts as you walk down the street in 2014, marketing strategies are constantly fluctuating and to have a successful business you must change with them.
50 years ago (maybe even just 10) video marketing would not have been something you would want to spend your money on. However, today in 2014 it is an essential part of the marketing mix for any business and recent forecasts from Cisco Systems propose that the number of online video consumers will double to 1.5 billion by 2015, with total online video consumption expected to increase four times over. Video allows business owners to market their products and services in a way that plain text cannot begin to equal. So, why should your business consider adding video to your marketing mix?
1. Videos funnel traffic and boost engagement. While videos may not directly make money they can boost your business exponentially. According to an Implix study including video in emails increased open rates by 5.6% and click-through-rates by 96.38% when compared to emails not containing videos. Eloqua, an automated email marketing provider, noted that adding video in a preliminary email reduced the number of subscriber opt-outs by 75%.
YouTube is the second most-used search engine. It is owned by Google which means all of its videos are indexed. This means better SEO and more quality back links to your page. The higher quality of your back links is more important than the quantity.
100 million internet users watch video every day! Yes, many of those videos are of cute cats or people falling down but a large number of those users are looking for how-to videos or services and products. When one of these 100 million internet users sees and likes your video they are likely to share it with their friends. Suddenly you are reaching people you never could have before.
2. Video connects with your customers on a different level. Videos are a fantastic way to deliver information to your visitors in a succinct, and easy to understand way. Many people learn new information more quickly when they watch someone present it to them rather than just reading instructions. You can use a video to introduce your business to future clients or to explain how a new product works to existing ones.
Video is unique because it can engage multiple senses at once. A good video will have you hungry for that burger or feeling the need for a tax professional. Videos make you feel in a way that text can’t – at least not in the short period of time that businesses have their customers’ attention online.
How many times have you heard “marketing is all about relationships”? Videos take that relationship to a different height. With video you can share yourself with people and make them feel that they know you personally. When people see your face and/or hear your voice they are more likely to feel connected to you and your business.
3. Video is easily incorporated into an existing marketing plan. The most successful marketing strategies combine a variety of avenues: print, social media, video, website, radio, etc. Videos can also be incorporated into a website to make them more successful. A thriving website combines video, articles, quality SEO and images to connect with their audience.
Video allows you to be creative. You don’t just have to stand and talk in front of a camera. A creative video with music, images, action clips and more posted to one of your social media pages will encourage people to click-through to your website. Combining video, social media and website makes for an unstoppable web presence.