by amy | Sep 1, 2022 | Marketing Insight
Should I Hire a Marketing Agency or Staff Internally? One of the most challenging tasks for a small business owner is to figure out when to hire help—especially for marketing. Giving marketing duties to one or two employees could sometimes make sense. After all, you...
by amy | Aug 1, 2022 | Marketing Insight, Web
Should I Get a Custom Website or Use a Website Template? Whether you are launching a new website or need an upgrade on your current website, you have two main options. You can choose a pre-designed template from companies like Wix or Squarespace or start from scratch...
by amy | Jul 1, 2022 | Marketing Insight
why online reviews are essential to your marketing strategy When you are preparing to purchase a product or engage with a service provider you have never worked with before, what’s the first thing you do to gain confidence in your purchase? You likely said, “look for...
by amy | Jun 1, 2022 | Marketing Insight
Tips for Effective Billboard Design Consumers spend hours each day consuming digital content on their phones and laptops making multi-channel digital marketing initiatives a must for businesses. But what about more traditional marketing efforts like billboards and...
by amy | May 1, 2022 | Marketing Insight
The Importance of Photography in Digital Marketing If you want to draw traffic to your website, unique, high-quality content is essential. Done well, your website will be full of written content addressing important questions and issues in your industry. Paragraphs...
by amy | Apr 1, 2022 | Marketing Insight
what is a secondary logo and how is it used? Your company has a beautifully designed logo. It adorns your website, your social media channels, and just about all of your branding. Often companies have secondary logos. What is a secondary logo and how is it used? The...