STORIES

Tips for Effective Billboard Design Consumers spend hours each day consuming digital content on their phones and laptops making multi-channel digital marketing initiatives a must for businesses. But what about more traditional marketing efforts like billboards and...

The Importance of Photography in Digital Marketing If you want to draw traffic to your website, unique, high-quality content is essential. Done well, your website will be full of written content addressing important questions and issues in your industry. Paragraphs...

what is a secondary logo and how is it used? Your company has a beautifully designed logo. It adorns your website, your social media channels, and just about all of your branding. Often companies have secondary logos. What is a secondary logo and how is it used?The...

How Often Should You Rebuild Your Website? Perhaps your website has done well for your company for a long time. At the time it was designed, it featured the latest web tools and applications, on both the front and back ends. That may have been a few years ago, though....

Why a Brand Suite Is More Beneficial Than Just a LogoWhen your company was first formed, one of the first things it probably had was a logo. It may have evolved since the time it was first developed, but its purpose remains the same: to provide an image that your...

Social Media Content – Why Your Posts Should Be About More Than Sales We live in a world that’s constantly trying to sell us something. As you scroll through Facebook or Twitter, every few pieces of social media content include an advertisement for a product. Every...

How to Develop and Tell Your Story with Film One of the most important parts of branding is telling a story. It’s about more than just telling your customers why your products are the best. It’s about showing them who you are and why they should trust you. By getting...

How to Create a Marketing Budget for 2022 Over the last several years there has been a significant shift in how marketing budgets are used. While this budget was once used primarily for print ads, magazine ads, radio and television ads, and catchy jingles, you’ll now...

The Buyer Persona: What it is and why it matters In a past article we spoke about the importance of keyword research. Identifying your target customer is just as important. If you have no idea who your ideal, target customer is, you are going to have a difficult—if...