STORIES
How to Create a Marketing Budget for 2022
How to Create a Marketing Budget for 2022 Over the last several years there has been a significant shift in how marketing budgets are used. While this budget was once used primarily for print ads, magazine ads, radio and television ads, and catchy jingles, you’ll now...
The Importance of High-Quality Website Content
The Importance of High-Quality Website Content There are so many facets to marketing your business and your brand—keyword research, buyer persona, determining whether you will have paid ad campaigns, and ensuring your SEO is firmly in place—but without high-quality...
The Buyer Persona – What It Is and Why It Matters
The Buyer Persona: What it is and why it matters In a past article we spoke about the importance of keyword research. Identifying your target customer is just as important. If you have no idea who your ideal, target customer is, you are going to have a difficult—if...
What is Keyword Research and Why Is It Important?
What is Keyword Research and Why Is it Important? If you are just starting out with your website and brand, you may wonder why you need keyword research. After all, you know your target audience and may feel like the necessary keywords are a virtual no-brainer....
4 Questions to Ask Before Starting a Paid Search Campaign
4 Questions to Ask Before Starting a Paid Search Campaign A paid search campaign, when done properly, can be profitable for your business and your brand. That being said, you must have a comprehensive understanding of the process involved in such a campaign if you...
What’s the Difference Between SEO and SEM?
What's the Difference Between SEO and SEM? Nothing complicates complicated terminology more than the acronym. There are two tossed around a lot in the digital marketing space: SEO and SEM. While the tactics used in search engine marketing (SEM) and search engine...
Using Film to Tell Your Story
Using Film to Tell Your Story Connecting with the Emotional Triggers for Your Specific Audience One of the most overlooked components when creating a brand strategy is the company story. The brand story has the power to forge invaluable relationships with your target...
Pivoting Your Service Offering in Tough Economic Times With Effective Marketing Tactics
Pivot Your Service Offering in Tough Economic Times with Effective Marketing Tactics The global coronavirus pandemic is one of the biggest crises of modern times. One year after business across the country came to a halt, many companies across industries are...
Great Branding vs. So-So Branding
Great Branding vs. So-So Branding what separates the best from the rest Branding is all about expressing who you are as a business. It is a strategy that defines you and makes it easier for your target customers to recognize and experience your brand. In the din of...
The 4 Channels of Content Marketing
The 4 Channels of Content Marketingwebsite, Blog, Email, Social Media: How They work together Content marketing is an essential component of a digital marketing strategy. Internet users can easily distinguish between reliable and untrustworthy businesses based on the...
