STORIES
Partake in Paducah
THE STORY Partake In Paducah began in 2015 when one city newcomer began documenting her discovery of Paducah’s unique people, businesses, and culture on social media. Soon, her journey became a powerful movement as Paducah’s locals showed their own love for the city...
What’s the Difference Between a $2,000 Logo and a $20 Logo?
What’s the Difference Between a $2,000 Logo and a $20 Logo? Amy Clevidence, Director of Communications July 2, 2018 At its core, a logo appears to be a simple thing: it’s a mark, a graphic, or a design that is consistently used to promote public recognition for a...
Why Case Studies Should Be Part of Your Marketing Playbook
Why Case Studies Should Be Part of Your Marketing Playbook Amy Clevidence, Director of Communications September 10, 2018 A mistake marketers and salespeople often make when they talk about their product or services is they talk about their product or...
What is a Brand and How Do I Build One?
What is a Brand and How Do I Build One? Amy Clevidence, Director of Communications June 4, 2018 This month’s feature is dedicated to a subject that is often talked about in business but rarely thoroughly understood: your company’s brand. Let’s start with an exercise....
What to Expect When Hiring a Marketing Agency
What to Expect When Hiring a Marketing Agency Amy Clevidence, Director of Communications April 25, 2018 A lot of conversations I have with business owners start like this: “I know I should be marketing my company, but that’s not what I’m good at. I don’t know what to...
What is SEO and Do I Really Need It?
What is SEO...And Do I Really Need It? Amy Clevidence, Director of Communications March 28, 2018 “If you build it, he will come.” Readers of a certain age know this popular movie line from the 1989 Kevin Costner film “Field of Dreams.” In the movie, Costner’s...
Do I Still Need a Website in Today’s Social Media Age?
Do I Still Need a Website in Today’s Social Media Age? Amy Clevidence, Director of Communications Feb 22, 2018 Latest research shows that 87% of Americans use the internet, and yet, 29% of businesses in the United States still do not have a website. For some business...
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Baptist Health
Baptist Health Foundation Baptist Health has been a key player in the healthcare system of Paducah for many years. This past year has been a season of major growth for them and we were honored to help them tell their story. The Challenge As our community continues to...
Get Creative But Don’t Get Crazy
Get Creative But Don’t Get Crazy Kristin Henson, Social Media Assistant Jan 13, 2017 Your businesses social media accounts are a great way to market your business. If you don’t use social media, check out our blog, 5 Reasons Your Business Can’t Afford To Avoid Social...
